Tortuga
2016-20
Art Direction, Graphic Design, UX, UI, Illustration, Branding, Logo, PackagingFully remote multidisciplinary role. Starting as a designer and developer doing a full brand refresh and an overhaul of the e-commerce experience. My role grew to include art direction for local and global based photography projects. As well as directing all design and web development projects with small freelance teams, though, usually doing everything myself. Partnering with leadership and marketing, I designed a decision making flow that simplified complex product purchase decisions to a few binary decisions. Instead of customers having to pour over specs.