Garrett Haas

Garrett Haas

as artist / designer
  1. Tortuga Current
  2. Overview Past 10 years

as O9K
  1. Rafael Araújo Sound Design
  2. Vincent Coleman Music

  3. Knife Maker Music
  4. Koreatown Run Club for Runners World Music
Info
  1. Artist currently on the east side of Los Angeles.

elsewhere 
  1. ︎

Mark

Tortuga Backpacks


This started in 2016 with a full branding redesign that included the logo, custom font, stationary, packaging, website, photography art direction, lllustration, product branding, and more. The redesign is informed by the history of Tortuga Backpacks, and guided by the future of Tortuga. The future of Tortuga is focused on empowering people to live, work, and travel on their terms.


Role: Art Direction, Design, Web Development





Tortuga Sans Bold was the foundation for the logotype, and all product branding.



Sketchy Illustration style for brand related mesasging.





I led and executed research, strategy, user experience design, web design, and web development for the shop and blog.













Notes: I designed packaging, and on product design






Notes: Some more experimantal design pitches






Art direction for e comm and lifestyle imagery




Notes: Details of products in relation to travel




Notes: Bright / approachable aesthetic for the common traveler. Emphasis on accessible environments.






Notes: We shot from dusk thru night and in novel environments as this campaign was targeted to experienced travelers.